I am blown away by Audazzio's ability to tightly coordinate second-screen experiences with linear broadcasting. The seamless and undetectable embedding and acoustic detection of micro-signaling that underlies this technology is nothing short of magic.

ROGER CHARLESWORTH

DTV AUDIO GROUP, EXECUTIVE DIRECTOR

Hard work and fun go hand-in-hand. We love our work: creating winning solutions for our clients and a better life for our employees and partners.

emma gaona

DIRECTOR OF ADMINISTRATION

8 years of business management experience and has been working for Sonar since 2019. Emma manages all operational and accounting activities.

michele
klumb

VP OF MARKETING

Accomplished sales, marketing, and engineering executive with expertise in advertising, sales, and sales operations. Responsible for corporate brand identity, product strategy, marketing collateral design and production, website, and social network presence.

danny
abelson

COO

A business leader and event technologist with over 40 years of experience operating without a rewind button. A live event engineer with thousands of large events under his belt, Danny is laser-focused on using Audazzio’s Live QR technology to improve the guest experience at home and in venues. His clients include the Green Bay Packers, New York Giants, Milwaukee Brewers, Chicago White Sox, MetLife Stadium, Carnegie Hall, the Apollo Theater, the Grand Ole Opry, and many others. As COO, Mr. Abelson is responsible for the day-to-day activities of our business, including technology research and development, operations, marketing, business development, and finance.

roy terracina

CEO

After careers in Banking, Investment Banking, Management Consulting, and as Treasurer of a $1.5B publicly traded food company, Roy purchased Sterling Foods in 1984. After selling the company in 1993 he became involved with tech startups including Rackspace and ID.me, along with sitting on the board of US Global Investors (GROW). Additionally, he has served on the boards of various VC and Private Equity firms and currently sits on numerous business and charitable boards.

LEADERSHIP

Retooled our marketing strategy including rebranding to Audazzio

Performed extensive scientific research in acoustics and ultrasonic signaling that has led to the first of multiple patent applications

New management led by our SportsTech program mentor, Danny Abelson, who now serves as COO

New investors including Comcast and Boomtown

A defined, deliberate company focus

SINCE PARTICIPATING IN SPORTSTECH,
OUR COMPANY HAS:

Sports Sonar was one of ten companies selected, chosen from over 1000 applicants.

We are a product of the 2021 inaugural Comcast NBCUniversal SportsTech Accelerator.

COMCAST SPORTSTECH